The World Series is all square, but isn’t that what we expect out of the Fall Classic.
There have been home runs, dramatic endings and tough calls made by the managers. The action on the field has been intense, but so has the action on social media. Thanks to all the mobile devices we carry, and the fact that social media enhances television sports viewing.
Social media trend trackers, the Dachis Group is looking at every aspect of the World Series through social media.
They are collecting data on four official accounts for each team (Boston Red Sox & St. Louis Cardinals). They are looking at Twitter, Google+, Foursquare, and Facebook.
Through the early part of the World Series, the Red Sox are leading when it comes to engagement, thanks to the Red Sox Nation, but it’s close, as one might expect.
Fans of both teams are posting at amazingly similar rates, but the Red Sox are getting a little more than 2X the number of impressions that St. Louis is generating.
Why would this be? The Red Sox Nation.
That’s not to take away from the knowledgeable and loyal fans of the Cardinals, but here are the reasons why, as found by the Dachis Group.
The Red Sox have a larger audience in social (5 million subscribers vs 2 million)
Some of the gap is also attributable to the fact that the Red Sox audience has created more than 3 times the amount of very positive interactions as St. Louis. This indicates a higher level of excitement and enthusiasm for their team’s presence in the World Series… and also some inevitable benefit from the extreme drama surrounding the Red Sox wins. Grand slam home runs have a way of doing that.
Red Sox subscribers: 4.94 million
Cardinals subscribers: 2.01 million
Red Sox posts: 263
The Red Sox also lead when it comes to impressions, and this is a very key stat many people and analysts look at.
Red Sox impressions: 110 million
Cardinals: 49 million
Red Sox earned impressions (the most important kind): 71.72 million – aka a click-through to the website, retweet, etc. – The Red Sox fans love to engage and be engaged.
Cardinals earned impressions: 30.26 million
Still good from the Cardinals fans, but I think this might pick up as the Series continues on.
Looks like we might be headed to a Game 7. One thing for sure, it will be nerve wracking for the teams, but it will sure be fun to follow on social media.