According to an Oct. 30 tweet from Americana MMA, the apparel company is hoping to pay the UFC sponsor tax for just one fight since Reebok was allowed to do so.
“Hey @ufc @danawhite can we pay the sponsor tax for one fight considering Reebok was allowed to do the same?” Americana MMA tweeted.
Americana MMA is one of the leading brands in MMA, and their willingness to jump into the UFC game proves that they are growing at a rapid pace.
However, it seems that the UFC’s sponsor tax is keeping them from pushing full force into sponsoring fighters under their banner.
“The thing that hurt fighters the most, in my opinion, was the sponsor tax,” a former UFC title contender was quoted saying in a recent MMA Sentinel report. “I went from one fight, before they brought in the rule, selling the space on the front of my shorts for $5,000. Then, six months later, when I went back to the same company for the same spot, because of the UFC fees they offered me $1,500.
“The sponsor tax really makes things difficult. If these lower card guys could get sponsored by an up and coming brand in California that has five different t shirts for sale it would be better. It’s better to get $1,000 off of an up and coming company; they get some promotion, the fighter gets some cash, and it’s a new sponsor in the mix; another company that could potentially build up and be able to afford the UFC sponsorship fees.
“The problem is, if you look at some of the companies that were around before, there were a lot of companies that couldn’t ever have sponsored a UFC fighter if the sponsorship tax was there in the first place. We wouldn’t have the big companies we have now. All of the companies that are still sponsoring fighters now have built that finance up because they didn’t have to pay those fees at the start. Now we’re effectively killing the whole MMA brand, the whole MMA community, because it’s very difficult for a business to get off the ground, because they can’t sponsor UFC fighters on TV.”
Despite being out of the UFC for now, Americana MMA has a stacked roster of athletes in promotions ranging from Invicta FC to Bellator.
In honor of Americana MMA, here’s a look at the top 10 best brand ambassadors in WMMA.
Invicta FC strawweight contender Bec Hyatt serves as a great brand ambassador for Americana MMA, and the partnership has helped all parties involved.
Hyatt does a great job increasing awareness of the Americana MMA brand by appearing for autograph signings and fan photo ops wherever they need her to, and by utilizing her social media skills to promote them.
California submission ace Rachael Cummins did a fine job serving as brand ambassador for HearTV in the lead-up to her BAMMA fight against Michele Gutierrez.
Cummins consistently talked them up during interviews and truly embraced the values of the brand.
To be a brand ambassador, you need to have great communication skills. Enter Stacey Lynn, a fighter who leads an exciting double life as co-host of the WMMA Jam radio show.
She has the looks, champ, personality and intelligence to shine as a brand ambassador for almost any company.
Tecia Torres is a career-minded young lady who has never done drugs or tried alcohol, and she is an advocate of living a clean, healthy lifestyle.
Torres is a great role model for the next generation of female fighters, and companies would be smart to secure her services as brand ambassador.
Kentucky submission ace Gina Begley lives a clean, healthy lifestyle, and you’ll never find her involved in any outside-the-cage scandals.
She has excellent communication skills, a bright smile and a warm personality. Potential sponsors can give her a holler on Twitter @ginajellyb.
Invicta FC strawweight star Felice Herrig is tireless when it comes to promoting SuckerPunch Entertainment and Americana MMA.
With her good looks and legit fighting skills, it’s no surprise she’s one of the best brand ambassadors in the game.
Let’s face it: Being a brand ambassador has as much to do with good looks as it does with having an outgoing personality.
Luckily for UFC bantamweight Miesha Tate, she has both. Not to mention, her fighting skills are ridiculous and she is one victory away from becoming a UFC champion.
UFC bantamweight contender Liz Carmouche is a true American hero. Besides being the first openly gay athlete to compete inside the UFC, she did three tours of duty in the Middle East while serving as a helicopter electrician in the Marines.
Invicta FC strawweight contender Paige VanZant has the right attitude and appearance to be a brand ambassador.
She’s friendly, always smiling and quite approachable.
Ronda Rousey’s fame and popularity brings goodwill to the brand she is promoting.
She’s a natural leader and also quite dynamic when dealing with people, which are both great characteristics for any brand ambassador.