How long ago has it been since you graduated high school? Has it been 5 years, 10 years, 15 years, how about 40 years since you had the cap and gown on and said “so-long” to high school?
- What did you love about high school?
- What did you hate about high school?
- Were you part of a clique in high school?
- Were you “popular”?
- Were you the jock, prom queen, or were you the awkward kid, the misunderstood kid, or the nerd?
Whatever you were like in high school, I think we can all agree that we wouldn’t want to do that experience over! Do you remember the bullies? Do you remember the popular kids that made fun of new people? What about that one girl who thought she was the queen diva and was always complimenting the popular kids in front of others, but could make some kids (unlike her) feel unwanted and unimportant? Remember that person who would say horrible things behind your back and then be really nice to your face? Oh wait, is this high school or the wedding industry?
The wedding industry is often times much like high school all over again.
So, why write about the comparison of high school and the wedding industry? This article is to remind people to look at their behavior and check-in with yourself often. One word that is used more often in the wedding industry is bullying. Business owners using the term bullying in regards to doing business with other wedding vendors. This kind of behavior is common in more and more industries.
My first career was in the music industry, and I see many similarities between musicians and wedding professionals. Why? The creative RIGHT BRAIN (link goes to an amazing new arts organization)! The right brain can sometimes get in the way of making a LIVING! The right brain can lead us off the path of success, believe it or not! Your creative talent will get your noticed, but will it make your business great? Would Apple, Mercy Corps, Wieden+Kennedy and other great companies and organizations consider hiring you based off your education, marketing track record, sales skills, accounting knowledge, PR background, etc.? Most of people in the wedding industry will answer, no.
Back on track…So, why is the wedding industry so much like high school? Right brains, creativity, lack of hard-core business/sales/marketing innovation leading the industry, hormones, working with brides on a regular basis, high amount of competition in a flooded market (many cities experiencing this), incoming businesses, outgoing businesses, a learning curve like you have in a 4-year high school…and the list goes on. These factors all contribute to the high school-like atmosphere in the wedding industry. From bullying to popularity contests…Welcome back!
Now, go play nice, and don’t go back to high school. You do have a choice today to act mature, and pave your own path and not care what others think or say about you!
To learn more about Meagan Hope, the writer of this article go to www.megamarketingsolutions.com. Make sure to “like” MEGA Marketing & Event Solutions on Facebook and follow them on Twitter, and Pinterest!