LA’s tastemakers came together Thursday to celebrate the opening of The View – Koreatown’s first-ever luxury residential and retail building, marking an important stride in its revitalization. Themed “Life with a View,” the event brought together local Korean artists, musicians, and dancers to celebrate the heritage of the community while highlighting inspirations of modern Angeleno lifestyle.
Local businesses such as The Beverly Hills Hotel, YogaWorks, Montage Resort & Spa Laguna Beach, Luxe Rodeo Drive Hotel, Earth Friendly Products and Steele Yoga showed support by making generous donations of coveted spa, hotel, restaurant, yoga, and Eco-friendly product packages to raise funds as part of a raffle to benefit Habitat for Humanity of Greater LA (HFH GLA). Since 1990, HFH GLA has built and rehabilitated more than 450 houses in neighborhoods all across Greater Los Angeles.
Koreatown has been morphing into one of LA’s hottest revitalized areas. Even CNN recently dubbed Koreatown a “treasure trove of food, culture, and nightlife” on its new travel series Parts Unknown by celebrity chef Anthony Bourdain. And if you’ve ever spent a day or night in “K-Town” it’s easy to find out why.
Located just steps away from world-renowned Wilshire Boulevard, The View is one of only two high-rise rental communities between Downtown Los Angeles and Westwood. As a flourishing internationally recognizable location, The View soars with classic architecture and plushy amenities.
To ceremoniously launch the official opening of CIM Group’s latest property, The View, President Kenny Park of the Korean American Chamber of Commerce and CIM Principal Terry Wachsner engaged in a formal ribbon cutting ritual.
Embracing K-Town influence shared with modern LA design and entertainment inspiration, both historical and modern theatrics were used to offer guests a new perspective on life at The View.
A “secret” speakeasy unveiled on the top floor not only offered guests a glimpse into the vast city views of downtown and Hollywood, but was a reflection of the modern speakeasy movement currently taking place in K-Town. A code was required to enter.
Upon arrival, guests experienced a “live” Korean art gallery. June Lee from Sejong Music Studio played Korea’s famed ancient instrument, the gayageum. Known LA illustrator Shiho Nakaza sketched both the musician and live mannequin art of posed dancers from Hiza Yoo Korean Dance Institute (who later offered a surprise performance poolside). A mini art gallery was created to show off the Korean-inspired paintings of Janet Yoo, reflecting an imaginative assimilation of Korean and American cultures.
To highlight the over-sized lavish pool offered at The View, a clear floating stage was poised with popular violinist and DJ duo Jennifer Spingola of Spags Music and Ayla Simone. Demure but confident sounds of the violin elegantly chorused in synchronicity to the beats of electronic house, lounge, and pop music.
The View’s optimistic historical mark on the evolving face of Koreatown will be long welcomed by the community.
To learn more about leasing opportunities or schedule a tour of The View, please visit www.theviewla.com
© Jessica Blotter, charity events & travel columnist, @publiclyloved. All rights reserved. No part of this article may be reproduced without prior permissions from the author.