It all started 12 years ago when Vonda Hodun and her husband Steve learned that she was pregnant with their first child. Like many expectant mothers, Vonda understood that good nutrition and eating healthy were essential to her unborn baby’s growth and development.
That evening, Vonda returned home and began researching on healthy foods. What she discovered scared her. “That’s when we as a family began to eat organic,” she says.
According to the U.S. Environmental Protection Agency, approximately 5.1 billion pounds of pesticides are used each year in the United States of which 80 percent, as of 2007, are attributed to agricultural usage.
Pesticides, mainly herbicides, are widely used in conventional farming to protect crops from weeds, molds, insects and diseases. However, they often leave a residue that can cause serious health risks especially among young children whose internal organs and immune systems are still developing.
In 2003, Vonda, Steve and 2-year-old William moved from Charleston, South Carolina to Newton, North Carolina. However, the relocation quickly became a lifestyle challenge. “We found that our choices in getting organic were limited,” she says. “I was running here and there trying to find what we needed.”
Disappointed, yet inspired, Vonda came up with a business idea to provide families with an affordable and convenient service to buy fresh certified organic produce. In April 2005, Absolute Organics, LLC opened for business.
The free home and office delivery service distributes customized boxes containing a variety of seasonally available fruits and vegetables that are offered in the following sizes:
• $30 box feeds two to three people
• $40 box feeds three to five people
• $50 box feeds four to six people
All produce is provided by certified organic farms and suppliers, and arrives the day before it’s scheduled for delivery to ensure its freshness. Also, no contract is required from customers, and they have the option to receive their orders either weekly or biweekly.
Absolute Organics, LLC currently operates with eight employees and four refrigerated cargo vans, and has grown from 20 to over 1,200 customers, most of whom live in Mecklenburg County, since its first week of opening. In the interim, the Hodun family grew as well with their second son Stephen.
It all started 12 years ago, two parents who had the desire to provide their child with better quality foods have now made it their passion to provide the same for others.