Over the weekend MTV held their 2013 VMAs in Brooklyn’s own Barclay Center. The arena that Jay-Z built was not only electrified but was filled with such enthusiasm that is usually only experienced by those who lived in LA and get to see the Grammys and Oscar’s every year. NY finally got the opportunity to have a huge music award show in quite some time. There were ups, downs but all in all it was a fantastic time.
For the first time in my adult life I had the opportunity to experience a major award show up close and personal. The VMAs has always been one of the more entertaining awards show we have, and this year was no exception. From the infamous Miley Cyrus “twerk” to the honoring of Justin Timberlake to the reunion of N’Sync, the 2013 VMAs made history in many ways, especially when Katy Perry performed a fan voted song and chart topper “Roar” to end the VMAs under the Brooklyn Bridge.
The whole night was so cool because you get to see all the hard work that the MTV staff puts in during commercials breaks. One also sees what people at home don’t see, while everyone was commenting on how awkward it was between A$AP Rocky and Jason Collins, when in fact during the commercial break the two embraced each other which was totally missed by the cameras. Another thing one might miss by watching TV is the physical look of some of their favorite stars, for example Bruno Mars is a lot of things but tall is not one. Bruno and Lil Kim aren’t far apart as far as height, luckily Bruno can stand on his money and be taller than most of us.
After the show I was on twitter monitoring the chatter and saw that a lot of folks were disappointed by the show but according to MTV not only did the 2013 “MTV Video Music Awards” deliver big numbers on television, web, and mobile on Sunday, but music’s biggest night also drove instant and immediate sales, chart and social spikes for performers and nominees including Justin Timberlake, his reunited band NSYNC, Miley Cyrus, Lady Gaga, Bruno Mars, Katy Perry, Kanye West, Drake, Robin Thicke and others.
Overall, because of the good folks at Pepsi I was able to experience something that I will never forget. Thanks to Rebecca who’s enthusiasm for N’Sync was refreshing and for Michelle for being the ultimate host you gals were truly amazing. To read more about how the awards drove instant sales to your favorite artists click here.
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