Back in the 1990s, the fate of the Infiniti brand was in jeopardy. Difficulties relating to the quickly adopted Lexus and Acura brands, Infiniti had major challenges among segments that were lacking in advantages and appeal in the market. However, the brand started to revamp it’s marketing efforts, target different specific buyers, and tailor designs to what buyers desired. And today, the brand has some of the most appealing products in the market. The Infiniti brand has been recognized as one of the fastest growing automotive luxury brands in the industry.
One of the most attractive models that has been in the portfolio since 2002 and recently redesigned in 2011, is the M37. This sport sedan offers the best of the luxury and sport world. Competitive with some of the most noted midsize sport sedans in the segment, the M offers a style that stands out among the crowd. At first glance, the swooped line greenhouse starts at the A pillar, and graduates to the rear of the sedan at the C pillar. The aggressive front fascia follows the corporate face consistency of the brand.
Infiniti has always been noted for its cutting edge technology, and the new M model doesn’t disappoint. The dashboard has intuitive and modern layout, oriented directly to the driver. All controls are within reach, with an easy to understand buttons. A technology package was standard on the test vehicle, which included a number of advanced technologies including; Intelligent Cruise Control, Blind Spot Warning, and Intelligent Brake Assist. The Deluxe Touring package added a 16-speaker Bose sound system, and an interesting scented air system, known as the Forest Air system.
The powerful 3.7 liter V6 engine pushes out a strong 330 horsepower, and with the drivetrain orientation of rear wheel drive, it allows the M37 to behave like a large sports car. The seven speed automatic transmission is smooth, while the manual shift mode allows for a downshift rev match, like it’s closely related cousin, the Nissan Z. The EPA estimates the fuel economy at 18 city/26 highway MPG, and during mixed driving conditions, the Moonlight White test car returned 23 MPG. This Infiniti fit right into the South Florida lifestyle while making several jaunts to the affluent Mizner Park, located in Boca Raton.
The Infiniti M37 remains an excellent alternative to those who require the soul of a sports car with luxury amenities and high technology features to please. The M has a number of different engine choices, and remains highly competitive against other mid size sport sedans in the segment. The M37 is a luxurious, safe, and smart sedan that should be added into a consideration subset when shopping for a luxury sedan.
For more information on the Infiniti M37, and rest of the brand portfolio, please visit infiniti.com/M37.