Beverly Hills is always in the headlines, but when one of the most famous cities in the world is turning 100 years old, you can expect a celebration that only Beverly Hills can deliver. More details began being released October 28, 2013, and with all the announcements and excitement, 2014 will surely be legendary. The City of Beverly Hills is already in overdrive planning a spectacular year for their residents, businesses, and the millions of visitors who will be arriving with the highest of expectations. No pressure Beverly Hills!
Fortunately, the Beverly Hills Conference and Visitors Bureau has brought together some of the most prestigious and exciting hotels Beverly Hills has to offer, as they collaborate to amaze guests in 2014 with an exclusive collection of suites. These elite suites are being completely redesigned and decorated in a theme to celebrate a different era from the past century… making this Centennial Celebration one for the record books.
Often in stiff competition with the others, the Beverly Hills Conference & Visitors Bureau clearly understands what a remarkable accomplishment this is for the city of Beverly Hills, referring to it as “an unprecedented mutual effort.” Mayor John Mirisch also recognizes this collaboration as one for the record books when he says, “These hotels came together to do something special to celebrate the centennial.”
Suite 100 will bring together The Beverly Hills Hotel & Bungalows, Montage Beverly Hills, The Beverly Hilton, L’Ermitage Beverly Hills and The Peninsula Beverly Hills for one common goal to completely “wow” their guests, and the media. “Thanks to Suite 100 and the commitment of five of our most luxurious hotels, only in Beverly Hills in 2014 can travelers go back in time to experience the luxury of an earlier era,” said Julie Wagner, Executive Director of the Beverly Hills Conference & Visitors Bureau.
These participating hotels have the flexibility to be creative in developing an interactive experience to reflect the age, such as a concierge dressed in attire reflecting the era; vintage vehicles to take guests from the airport to the property; food and cocktail menus tailored to that time; and showing movies from that decade. Wagner added that each of these properties will be spending approximately $50,000 for these renovations and designs, and they have the flexibility to choose the era and designer.
Each of the Suite 100 guest experiences will be exclusive to that hotel, with room packages beginning at $1,914, a tribute to 1914, the year that the city of Beverly Hills was incorporated. At this time, they plan to begin taking reservations January 28, 2014, with the suites being available between March 7 and Dec. 31, 2014. After that, the suites return to their normal look and Suite 100 will be but a memory of eras past. “It’s a perishable commodity,” Wagner said.
Though there are still many surprises yet to be revealed as part of Suite 100, at this time we do know a few key details. The Montage Beverly Hills is going with the theme of “Film Noir” from the 1940’s. The Beverly Hills Hotel & Bungalows will be celebrating “The Golden Age,” inspired by Marilyn Monroe since she was a frequent hotel guest in the 1950’s. The Beverly Hilton will roll out a “Stylish, Sophisticated Sixties: A Re-Imagined Revolution.” L’Ermitage Beverly Hills elected to celebrate the likes of Warhol and Halson in their theme of “The Era of Studio 54 – Fashion & Art Collide.” Finally, The Peninsula Beverly Hills will be exploring the looks of recent decades with their interpretation of “The Birth of Modern Glamour.” Clearly, the 100-year anniversary in Beverly Hills will be one not to miss, and promise to be a unique look at this glamorous city.