When you are trying to build up your Facebook Page do you ever feel like the Bonsera in the first Godfather movie:
“Be my friend Godfather.”
Having to cajole, plead and sometimes seemingly harass to get some likes on your Page?
There are better ways. Here are some tips that were selected and modified from Kim Garst . One of the things that we like about Kim is that she practices what she preaches. Check out her Facebook Page to see how to do it right, with 46,880 likes • 19,078 talking about it she is doing something right.
Now keep in mind that Facebook changes. There seem to be daily tweaks and modifications. There are different versions floating out there, and it part it depends on how your configured your privacy settings etc. so you have to try it to see if it works for you. But our 7 recommendations should work for you
- Cross promote….from your web site, blog, Twitter or LinkedIn accounts to your Facebook and vice versa. This allows for better sharing of content and for people to see and get it where they would like to. There are some things that you do not pay attention to in Twitter but do in Facebook – that is just the way it is.
- Give them something. Free offers are always popular. Some examples of great free offers are a free report, eBook, video, etc. Anything that holds value and is something your target audience would actually want to want to see and learn.
- Inform your audience, whether with tips, local events, news, fun images etc. For instance in reading Kim’s report I became aware that I was not linking my employment field on my timeline to my Facebook Page…silly me.
- Engage….ask questions; offer suggestions for their pages or postings; ask them if they have suggestions for yours…in terms of content and contacts. If you ask you might just receive…
- Post regularly, but curate them, comment, share a thought. This is the simplest and the hardest to do. Andre Michalopoulos “Getting great content consistently is tough, especially for ‘real’ world businesses that are not spending their days in social media.”
- Images are great they help to tell a story and convey a message – all within that 2 to 7 second time-frame that we are not used to on social media.
- Have goals that are Written Realistic and Measurable. Saying that you want a 1000 Likes might be great, but saying that you want 50 new Likes this week and having a plan for getting them might be much better. The plan can entail 3 posts an hour, day or week. It might be using Facebook “like” button on your blog site will drive traffic to your posts. It might be cross promotion with some of your Facebook friends. But planning and implementing can help get it done, while keeping it fun and social.
That is our top 7 list, but we will add a bonus….
Quality content is creates a great first and, most importantly, lasting impression. Providing great content that is of value to your fan base is going to keep people coming back, engaged and SHARING your page with others.
Andre Michalopoulos “Getting great content consistently is tough, especially for ‘real’ world businesses that are not spending their days in social media.”
Getting great content consistently is tough, especially for ‘real’ world businesses that are not spending their days in social media.
Hire some help, but be smart about it, because someone can does not mean that they should. Ensure that they understand your business and your target markets.
Extra bonus: keep it simple; keep it social; keep it smiling…it shows.
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