Sixty percent of people who have gym memberships never use them. Those who do, manage to go only twice a week on average. Longer work hours, children’s after-school activities, tighter personal budgets, and lack of free time are just some of the reasons people avoid going to the gym, according to Stephanie Averkamp, founder of www.FitnessforWeightLoss.com. So, what do you do when you still want that intense, hour-long workout but can’t make time for the gym?
“I bring the gym to you,” says Charlotte-based, certified personal fitness trainer, Marcus Coble, and owner of AMC Elite Fitness. Mobile fitness services have been an ongoing trend in the fitness industry targeting people who are looking for a convenient and affordable way to work out without the hassle of packing a bag, commuting to the gym, or waiting to use the equipment.
Coble, a 12-year veteran in the fitness industry, has spent the last nine years traveling from house to house helping his clients achieve their fitness goals in the convenience and privacy of their own homes.
“I have a client who works out at 6 a.m. and then goes to work,” Coble says. “It fits his schedule without having to prepare to go to the gym.”
He adds that the service is also ideal for the working mother who’s trying to balance her career, family, and marriage, as well as providing a sense of security among people who are dealing with substantial weight issues and want to avoid feeling intimated or judged.
While clients are not required to have exercise equipment in the home, Coble says that it helps if they do. However, having no equipment doesn’t hinder his training techniques or the client’s progress since he comes prepared with various fitness aids and tools that can produce the same workout goals.
So, how does someone find a mobile fitness service? You can search among local listings on the internet or through the Better Business Bureau. However, Coble earns much of his business through the “old-school” method of client referrals and word-of-mouth.
He prefers the personal approach because it helps him develop a rapport with a potential client. “Brochures are impersonal,” he says. “Once you meet someone with a smile and a card, they remember your face.”
AMC Elite Fitness: Fitness Where You Are