An Atlanta company is using a recent award to demonstrate the important link between happy employees and happy customers. Purchasing Power, an online retailer that provides a unique way to pay for products, recently won an award from the National Association for Business Resources as one of “Atlanta’s Best and Brightest Companies to Work For.” Purchasing Power is proud of the award, because it reflects an overall culture that benefits their customers as well as their employees.
Changes for the Better
This relatively new company unveiled a new purpose statement and internal branding this year, in the midst of rapid growth. The company’s new purpose statement, “Powering People to Live a Better Life,” was put into practice by empowering every employee of the company with nine Super Powers that allow employees to go above and beyond when serving their customers. The Super Powers could also be used to help employees take the quality of their personal lives to the next level.
In addition to this recent change, the company also introduced a wellness program to employees in 2012. The program incorporated numerous wellness channels, including stress management, fitness, nutrition and retirement planning. The program was the brainchild of a group of Purchasing Power employees, who teamed up with the company’s human resources department to bring their idea to fruition.
Positive Work Environment and Quality Service
Purchasing Power president and CEO Richard Carrano stated in a press release that his company is excited about this recent award, because it signifies the commitment management has in creating a positive work environment for the employees of the company.
“We pride ourselves in providing our customers and clients with best in-class service, and, in order to do that, we need all team members to feel supported in what they do and healthy in mind and spirit to contribute their best work on a daily basis.”
This is not the first company to understand the link between employee and customer service satisfaction. In fact, research has pointed to a compelling association between employees that feel supported and customers who are satisfied with the level of service they receive. When employees are empowered to serve the customer in the best way possible, the result is generally a higher level of service throughout the company.
Presenting a Unique Model to Customers
Customer service is particularly important from companies that offer a relatively unique product or service. In the case of Purchasing Power, the company offers online retail shopping with unique payment options. Customers can pay for products and online education services through an online payment plan that involves direct deductions from their payroll. The service is set up through the employer, and employees of any company that signs up for the service can shop with Purchasing Power.
To help potential and current customers understand the unique service, Purchasing Power employees must utilize the highest level of customer service to work with customers as they adapt to the new system. By treating their employees with the highest level of support and care, the management team of Purchasing Power can rest assured their employees are equipped to provide the highest level of support and care to the company’s customers as well.