Gangnam Style is so 2012. The 2013 trendsters are Korean animation, games, apps, films, and TV dramas. Proof arrived on the West Coast a few days ago, and there are no signs of imminent departure.
On Tuesday, September 24, seven noteworthy entertainment companies rode the metaphorical Korean Wave across the ocean to Los Angeles for the aptly named Korean Content Night. Festivities took place at the Miracle Mile location of the Korea Center. The evening included appetizers, wine, lively multi-media presentations of the enterprises’ core strengths and projects, dinner, and, of course, schmoozing amongst the neighborhood show biz invitees and the overseas guests.
KOCCA USA hosted the crowded event. This regional office of the Korea Creative Content Agency, a government ministry, regularly promotes Korean art, culture, and intellectual properties to potential consumers worldwide.
KOCCA USA Director Il-joong Kim opened the program eloquently. “The 2013 Korean Project Showcase Night introduces seven very promising Korean projects in animation, movies, games, and mobile applications, allowing for a better understanding of Korean creative content and increased business cooperation between U.S. and Korean companies in the future.”
On hand to showcase their wares were the following: WonderWorld, which specializes TV and feature film animation; Grafizix, which boasts talent in TV animation; Moonwatcher, purveyor of live action film and TV properties; I-ON Communications, specialists in content management systems; Inuca, developer of online games; Bigman, creators of social casino games; and Character Plan, authorities on licensing and merchandising.
A slew of local industry heavy hitters were in the audience: Griffin Gmelich, Sarah Kim, Elena Kim, and Diana Olympia of Hulu; Monica Dennis of Amazon Studios; producers Chris May, Katrina Nahikian, Stanley Isaacs, Matt Youngberg, and Tom Yoon; Rabbx CEO Aaron Pulkka; Executive Vice President of Production Krissie King from Hydrogen Whiskey Studios; Nickelodeon Senior Vice President of Production David Steinberg; and Joyce Miller, Senior Production Director at Spin Master. All were duly engrossed in the disseminated data.
As for YouTube sensation Gangnam Style, it almost might be gone as a fad, but not forgotten. Several images of plucky, chunky pop singer Psy adorned the interior of the mid-Wilshire venue; however, attendees wisely refrained from forming a corresponding flash mob.