MOËT & CHANDON MARKS 270th ANNIVERSARY IN NEW YORK: “TRIBUTE TO SUCCESS & GLAMOUR SINCE 1743”
August is always slim pickens in NYC for good parties since most New Yorker’s are out soaking in the sun in the Hamptons.
Thankfully Moët & Chandon decided to celebrate its 270th anniversary last Tuesday night with a super stylish celebration in New York City.
The bash was hosted by global tennis icon and Moët & Chandon brand ambassador Roger Federer at Pier59 at Chelsea Piers. International stylemakers and notables rubbed elbows while toasting the world’s most-loved champagne, including singer Emeli Sandé, Kelly Bensimon, Celebrity Fitness Trainer Mike Blauner,Vanity Fairs George Wayne, Tyson Beckford and Vogue editor-in-chief Anna Wintour, just to name a few.
“We couldn’t be more pleased to be in New York City to mark Moët & Chandon’s 270th anniversary, and to celebrate alongside our brand ambassador Roger Federer, with whom we introduce this stunning new campaign,” said Stéphane Baschiera, President and CEO of Moët & Chandon.
The entire night, waiters were feverishly pouring the bottled heaven out of large magnums into both glass and golden goblets to a few hundred dressed to impress guests. The notables lounged on couches in the VIP section and the room was covered with screens showing a model drinking Moët and Federer hitting tennis balls. In the center of the room was a long display table with cylinders of pink and white macaroons, pomegranates and grapes.
About 20 min into the party, Federer took to the stage with a tennis racket saying “Maybe if you all drink a glass of Moët every day, we’ll all reach 270.” This is about where they rolled out a large cake that was a towering marvel featuring a replica of the Statue of Liberty and single serving bottles of Moët Impérial as Federer stood in front of it posing for pics while Daft Punk’s “Get Lucky” played in the background. A few hundred pics later, Federer introduced a performance by singer Emeli Sandé, who sang a few songs including her hit “Next to Me.”
During the party Kelly Bensimon stood around looking HOT in a leopard print dress while girls swarmed around Tyson Beckford like bees on a hive, and DJ Bob Sinclair had everyone jumping on the dance-floor with some 80’s and 90’s music tracks.
Needless to say, with unlimited bubbly pouring nonstop for hours, many guests were walking sideways by the end of the night. Always remember to drink responsibly (disclaimer).