Designer Mara Hoffman unveiled her Spring 2014 collection at Mercedes Benz Fashion Week in New York, this month. Attendees included actresses Jamie Chung, Chloe Bridges, Holland Roden, models Erin Wasson, Kyleigh Kuhn and Marta Pozzan, jewelry designer Pamela Love, singers Rozzi Crane and Kate Nash, interior designer Athena Calderone, and socialites Chelsea Leyland, and Perrey Reeves. “Mara Hoffman’s Spring 2014 collection exemplifies the world as seen through Hoffman’s eyes. Drawing inspiration from color, light, and happiness, the collection looks at different cultures and cosmic spaces through a prism of color. Both classic and new shapes are brought to life with vibrant color palettes in chiffons, CDC’s and cottons, pushing this season to be one of the brightest and boldest yet. Motifs found throughout the collection include serpents, representative of transition and evolution as well as eyes found in the Iris print group to symbolize transcendent vision. Through this collection, Hoffman embraces the rainbow for its positivity, diversity, and ultimately, for serving as a symbol of light, love, and manifestation,” according to the press notes.
Tell me about your vision for this season.
MH: My vision is vision. Straight up. It’s about positivity, happiness. It’s as simple as that. It’s about pushing out color; lots of it and making people feel good.
And what were some of the fabrics you used?
MH: Well our big thing is print. So print sort of takes over. We used chiffons, jerseys, there are some knits in there, some embellishment beaded and embroidery details, but really we tell our story through print.
Tell me how your prints are inspired and how you came up with the concepts?
MH: Well, usually they are world inspired and different cultures and so definitely the inspiration brought us lots of South America, there’s some Guatemalan references, but then it sort of transcends because it goes through the Mara Hoffman like weirdo filter and turns out us.
Where are some of your favorite places to travel personally?
MH: Personally, I love India, I like Mexico. I’m a warm weather person.
What are some of your favorite pieces in this collection?
MH: I have a lot of favorite pieces. I love this iris print, like the pants that I am wearing. And there’s a beaded serpent rainbow dashiki which is kind of everything.
Can you tell me the creative process of this season?
MH: We started these prints in June.
Patricia Field had an important influence in your career, can you speak about that.
MH: Yeah she started it all. I think she is really rad…but she definitely helped get things jumpstarted in my career and I think she is an inspiring, awesome woman.