Kroger, a national grocery store chain is not as well known for their philanthropic spirit as they should be. This year designated Kroger’s 8th Annual Giving Hope a Hand Campaign. Together with Yoplait and General Mills, they kicked off the event that began two days ago on Monday, September 30th.
Kroger Headquarters was lit pink and will remain pink for the entire month of October in support of the efforts to fight against breast cancer and to call attention to the start of Breast Cancer Awareness Month. Several breast cancer survivors were present for the kickoff of the Campaign and were photographed with 150-foot promotional banner designed to signal the beginning of the event.
This was the fourth year running that Kroger Headquarters illuminated the Cincinnati skyline pink in order to celebrate breast cancer awareness. The special ceremony on Monday was when it all came to a head.
Giving Hope a Hand, in partnership with key suppliers like General Mills and Yoplait®, generates $3 million to support local breast cancer initiatives in communities across the country served by the Kroger Family of Stores. As part of the campaign, Yoplait is donating $50,000 to Susan G. Komen® on behalf of Kroger. In addition, customers can show their support by downloading a digital pink ribbon to their shopper’s card on Kroger.com. When one million ribbons have been downloaded, all Kroger communications will go pink.
“We are incredibly proud of the contributions our company, associates and partners like General Mills and Yoplait make to our breast cancer awareness efforts each year,” Lynn Marmer, Kroger Group Vice President.
The Giving Hope a Hand program features Kroger associates who are breast cancer survivors on customized packages of Kroger and national brand items sold exclusively in the Kroger Family of Stores. Their stories of survival and hope are featured on specially marked packages, and at www.sharingcourage.com.
“For fifteen years, General Mills has been committed to helping millions of women fight breast cancer in communities across the country,” said Peter Baruk, Senior Direct of Sales at General Mills. “We are proud to be part of a campaign with Kroger that supports breast cancer awareness and donates $3 million annually to local breast cancer initiatives across the country.”
Kroger is one of many large businesses that see the benefit of helping others, including their employees deal with breast cancer. They just do it in a very public way!
Their campaign features a store-wide sales promotion of popular items, many of which will feature exclusive, specially-marked pink packaging. This year, 1,600 items, including Kroger’s own products and popular items from Kroger partners including Energizer, Frito Lay, General Mills, Jimmy Dean, Kimberly Clark, Kraft, Nestle, Pepperidge Farm, Pepsi, Purina, Sargento, Snapple, and SC Johnson will be marked with special shelf tags to highlight participation. The full list of partners can be viewed at http://www.sharingcourage.com/#/partners.
In order to thank these big-named companies for their participation and help with this very important matter, let’s all pitch in by supporting their products. Together we can overcome the destruction that breast cancer has on the lives of those that suffer from the disease and their family members who suffer along with them.