JACK DANIEL’S® TENNESSEE HONEY LAUNCHES THE HOUSTON LEG
OF ITS “JACK’N FOR BEATS: WE GOT BARS TOUR” ON THURSDAY, OCTOBER 17
LAUNCH EVENT AT TAKEOVER STUDIOS TO INCLUDE CITY’S BEST
AND BRIGHTEST UP-AND-COMING RAP TALENT
(HOUSTON, TX) OCTOBER 15, 2012 ~ Having recently announced its partnership with Atlantic Records and Alternative Distribution Alliance (ADA), and with a Chicago winner already crowned, Jack Daniel’s® Tennessee Honey, one of the fastest growing brands in the spirits industry, is celebrating the second year of their Jack’n for Beats: We Got Bars Tour. The one-of-a-kind mobile studio will spend eight weeks in Houston in search of the country’s top unsigned hip hop talent. The launch event is planned for Thursday, October 17 at Takeover Studios (7303 Ardmore Street) from 5-9 p.m., and some of the city’s best and brightest MC’s will be on hand to kick things off. Propain, Doughbeezy, Le$, Delorean, Boston George, Marcus Manchild, Uzoy, Durty Kash and Easy Yves Saint have all elected to bring their A-game down to the mobile studio Thursday night and offer a few pointers to those wishing to enter the talent search.
The Jack’n for Beats: We Got Bars Tour will then be stopping at lifestyle locations throughout Houston for the ensuing eight weeks, including two special Kickback Sunday editions at the infamous SF2 locations on Sunday October 20 (SF2 North location) and Sunday, November 3 (SF2 South location.) The mobile studio, an official sponsor of the KBXX Car Show on Sunday, November 16, will be onsite at the Reliant Center. Aspiring artists are invited to step into the mobile studio and drop their 16-bar lyrics on top of pre-recorded beats. The Atlantic Records and ADA A&R teams evaluate every submission and select the top-50 tracks to be uploaded to www.jacknforbeats.com where they can be viewed and (shared by the public). After the top-50 are selected, two weeks of (public) voting will reduce the field to the top-10 semi-finalists who will perform live, on stage in front of a panel of Atlantic Records artists and Atlantic and ADA A&R executives. The winner will take home $5,000.
The 2013 Chicago portion of the Jack’n for Beats: We Got Bars Tour, which began in July, had well over 2,000 participants and included surprise visits from celebrities such as B.O.B. and Chicago native Twista. Given the level of hip hop talent that has already emerged from the city of Houston, participation from the city is likely to exceed all expectations.
Soon after launching Jack Daniel’s® Tennessee Honey in the spring of 2011, the brand began creating buzz and a following within the hip hop community. Jack’n for Beats: We Got Bars Tour, seemed like a great way to give back.
“We decided to formally enter this space in a grass roots fashion by building a program that connects directly with our consumer’s passion point and providing an opportunity for aspiring artists to be seen and heard,” said Casey Nelson, Jack Daniel’s senior brand manager – flavor portfolio. “Jack Daniel’s has a long legacy in the music industry spanning many different genres. Jack’n for Beats is truly a first of its kind, unique way to reach out to the hip hop community and provide aspiring artists an opportunity to chase their dreams.”
There is no purchase necessary or cost to participate. All artists must be at least 21 years old. For up-to-the-minute mobile studio location information or to learn more about the Jack’n for Beats: We Got Bars Tour, visit www.jacknforbeats.com or search for “Jack’n for Beats” on Facebook, Twitter or Instagram.
About Jack Daniel’s:
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey and Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages.
Be Fly. Drink Responsibly.
JACK DANIEL’S TENNESSEE HONEY is a trademark of JACK DANIEL PROPERTIES INC. ©2013. Jack Daniel’s. Whiskey Specialty, 35% ALC./VOL.(70 proof). Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361), TENNESSEE, U.S.A.
About Atlantic Records:
Atlantic Records was founded in 1947 as a one-room operation in New York City that was dedicated to finding, recording and promoting independent R&B and jazz. Today it remains recognized and revered around the world as being synonymous with artistry and quality. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. Today the company is home to many of the world’s most popular recording artists, among them Bruno Mars, fun., Flo Rida, T.I., Wiz Khalifa, Portugal. The Man, B.o.B., Halestorm, Trey Songz, James Blunt, Phil Collins, Death Cab for Cutie, Lupe Fiasco, Kid Rock, Matchbox Twenty, Jason Mraz, O.A.R., Plies, Sean Paul, Shinedown, Staind, Rob Thomas and many more.
Alternative Distribution Alliance was created in 1993 to focus on the independent music business, where some of the biggest music acts have built their initial followings. Today, Alternative Distribution Alliance is recognized as the leading distributor of independent record labels, handling labels such as Sub Pop, Matador, Epitaph, Domino, Comedy Central, Merge, Secretly Canadian, Rise, Nettwerk, Beggars Music Group, Side One/Dummy, New West, Sumerian, Dualtone and Surfdog.