The live streaming news and interview service HuffPost Live is undergoing a restructuring, according to the company.
“In keeping with The Huffington Post’s continuing international growth — with 40 percent of the site’s audience now coming from outside the US — HuffPost Live yesterday announced it was going global,” says Jessica Hanks, Huffington Post’s director of communications. “As a result of this shift in focus and resources, HuffPost Live will no longer maintain a production team in Los Angeles. Over two-thirds of HuffPost Live’s LA-based team has been invited to relocate to our New York studio.”
HuffPost Live was founded over a year ago and has been producing 12-16 hours of live video a month, primarily from offices in New York and Los Angeles. While the overall Huffington Post claims 13 million monthly unique viewers a month, HuffPost Live grabs about 2 million unique viewers a month.
Executives at Huffington Post feel that there is more growth potential in a global audience and have been making efforts to expand HuffPost Live’s international reach. But the budget for HuffPost Live has not changed since its launch, forcing the closure of the Los Angeles office of the service. Most of the L.A. staffers will be offered a job at the service’s New York City offices, with some of the relocated staffers moving to video production with a more global appeal.
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