Fashion is one’s way of expressing themselves. In a way fashion helps to brand an individual, and gives them a sense of identity in a way. Children’s fashion is also becoming quite popular. As children grow up in age they start to develop a sense of who they are, and they too like adults, love to dress to par. Keeping up with the latest fashion trends can become costly though; however, there are resources out there that provide high-end children’s attire for reasonable prices.
“Social Light” and entrepreneur, Cece Hendricks, was inspired by children’s clothing and accessories she saw while living and traveling in Europe.
“Kids dressed to a ‘T’ out there,” Hendricks stated.
Hendricks son, Jordan, was also one of the kids that dressed to impress. Not only does Jordan love to dress, but Hendricks explained how he grows so fast and had several outfits in the closet with the tags still on them that were never worn. When they came to Los Angeles, Hendricks met other parents who were also in the same boat, which led her to starting SPOILED! Fashionz.
The name SPOILED! was manifested when Jordan was trying to figure out what shoes to wear and then asking Hendricks if she thought he was spoiled, and from there the name SPOILED! sparked in her brain and was birthed. Since the launching of SPOILED! the company has gained celebrity endorsements, given back to local charities and hosted its first annual event.
SPOILED! partnered with the Jenesse Center in Los Angeles where 10 percent of the proceeds goes towards the center, as well as any extra clothes that are not sold. The Jenesse Center provides victims of domestic violence with a comprehensive, centralized base of support to assist them in getting back on their feet and changing the patterns of their lives. Individuals and families commit to a two-year program where they are provided with housing, legal services, wardrobe, education services and a variety of other services that assist them in gaining their lives back.
“I love this charity. It really helps and spreads awareness about domestic violence. I love what they stand for and do, and they are such amazing people.”
In addition to giving back to the community, SPOILED! recently held its first fashion show entitled, “Faces of SPOILED!”. The winners of the show won a two year modeling contract, $1,000 and a photo shoot. The show was very successful and Hendricks is planning a possible Christmas event that will benefit everyone. Submissions for next year’s fashion show starts in December. Children ages five to 12 are encouraged to participated.
Those who are interested in becoming a co-signer with SPOILED! are always welcomed to apply through the site. Hendricks stated that consignment is split 50-50 and that if you are in the Los Angeles area there is free pick-up service.
“I love what I’m doing, and I love meeting new kids and talking to customers. I believe in the old saying that the customer is always right and it helping people dress for less,” Hendricks states.
For more information please visit spoiledfashionz.com.