In the early day of October 29, 2013, John Murphy’s Sunshine heralded the anticipated trailer for X-men: Days of future past. This reveal takes place two days short of Halloween where large crowds will be dressing up as their favorite mutant hero or villain. For Marvel, Fox studios, and associated producers, this Halloween will play in their favor for free advertisement of seeing their license shared and showcased by all ages and genders. But for the fans that are dressing up, and not dressing up, the anticipation of this movie marks a special feeling that has not been felt since the early of years of 2000.
For years film studios regarded superhero movies as nothing more than “B-movie” potential. Comic book movies that didn’t involve Superman or Batman were pigeonholed to camp genres and direct to video purchases. Some young directors like Quentin Tarantino and Kevin Smith tried their best to bring some more deeply thought out anecdotes and conversations of comic themes in movies like “True Romance” and “Clerks”. But film executives would not be convinced and horrible decisions like David Hasselhoff starring as “Nick Fury” would come to agreement.
One daring director would become the savior of the comic book film genre, but also an adversary: Bryan Singer. The 2000 release of the first X-men movie directed by Singer would open the gates of potential and wonderment (and more importantly for Hollywood execs. large weekend earnings). The second film would see even more success, but the third film in the franchise would suffer as its director was tempted away by the opportunity of a lifetime and direct the first Superman film in over 20 years. Ultimately, both movies suffered heavily in all commercial fronts and Singer would distance himself from the very series he created. Even with this heavy blow to their favorite franchise, fans still stood behind the films, as if waiting for an inevitable reunion.
Finally the prayers of fans have been answered with the trailer (which to date has gathered nearly 8 million views on Youtube alone), but it comes with some thoughtful anxiety. The comic book genre has exploded over the last decade and over saturation is a consistent issue. Singer must now do what he hasn’t done in over a decade and try to revolutionize the genre again, but now with other rival licenses from the Marvel and DC universes that will do everything possible to outshine everyone’s favorite mutant group. For all moviegoers, the end of the trailer has Professor Xavier (as well as channeling the pleads of Fox studios) sharing a message not just to his younger counterpart, but to all X-fans around the world who still remember the year 2000: “Please, we need you to hope again”.