If you’re a Facebook user in Los Angeles, Chicago, Tokyo or even Sydney, Australia, then you’ve probably encountered a slew of giraffe images on your friend’s profile picture this week all due to a riddle that has flared tempers about the correct answer.
The riddle goes like this:
“It’s 3am, the doorbell rings and you wake up. Unexpected visitors!
“It’s your parents and they are here for breakfast.
“You have strawberry jam, honey, wine, bread and cheese.
“What is the first thing you open?”
Your eyes or the door are deemed acceptable answers.
The riddle caused so many complaints that my friend Danny Cox wrote an article on it which then created a backlash of attacks from haters. He’s not complaining or even phased by it.
But why would a riddle with a giraffe image create so much attention, let alone on Facebook for that matter?
Facebook is a social media giant on the Internet.
The website has over 900 million worldwide users and it’s growing everyday.
Everyone has an account.
Ford, Walmart, Starbucks, Burberry, and Coca Cola all have an account promoting their company’s image in expectation sales will increase.
Even small businesses and entrepreneurs like YourBestDeals.com and Massage by Jen are using Facebook to promote their businesses for customer awareness.
However, many companies are using Facebook to create brand awareness.
So now you’re probably wondering what’s the gimmick regarding the riddle and giraffe that’s been seen by millions of users on Facebook.
The riddle was created from a New Zealand vlogger Andrew Strugnell from a YouTube video he posted over the weekend.
Surprisingly, the challenge to answer the riddle went viral, and his Facebook page has already generated over 90,000 likes.
Strugnell plans to release a new riddle every Saturday.
Now that’s a marketing lesson!
This vlogger has probably been trying to get himself noticed through social media outlets for people to hear his message, but might not have had huge success until the giraffe riddle shindig made its way across Facebook.
But now Strugnell has created a clever way to not only attract attention, but gain exposure along with a new target audience all for FREE! The key word here is FREE people.
Strugnell did something that no other business would think of to find a new target market to make himself stand out from his competitors.
He created a simple riddle, posted it on YouTube (also a FREE website) with the stipulations of having the person change their profile image to a giraffe on Facebook for three days if they answered the riddle incorrectly.
Not only did Strugnell gain a new target audience from the riddle, but he also got people talking about it!
Word-of-mouth advertising is the best form of advertising because it’s FREE!
The more people that talk about your business in a positive light, the more opportunities you have to generate a whole new clientele and increase sales.
Strugnell did what any good businessperson needs to attract attention to their establishment: He created a simple but unique marketing plan that no one would ever think to do, and then he implemented. It wasn’t until social media got a hold of it and put it on Facebook for the idea to take off like a wild fire out of control.
At least his idea didn’t create a backlash of consequences like graphic design student Jonathan Mak Long when he recreated the Apple logo two years ago which lite up the Internet worldwide, but in a negative light.
The point is simple: to stand out from your competitors and find a way to generate a new buzz about your business for consumers, you’ll need to create a unique marketing concept that will surf the Web instantly creating a fire storm you can’t control.