Relationship building is stepping-stone to any successful business, whether online or offline. But when your business is completely online, it’s even more important. With millions of websites and more being built every day, the competition is fierce. Unless you build strong relationships with your customers and others, it’s easy to get left behind.
The truth is, your direct success is dependent on the relationships you make with others. You could have a killer blog, great content, and lots of traffic but the rapport you have with your audience is all about being personable, and sharing a part of who you are with them. Those that have chosen you as a source of information should be held in the highest regard. Once they have a great experience with you, they will be more likely to share you with others, bringing more traffic to your site and more potential customers.
Relationship building doesn’t stop with your audience, though. Having constant interaction and contact with those that are also on the same path as you is a great way to build your business. Mastermind groups and live events let you connect with people who are on the same journey. Valuable business partnerships and joint ventures are created just by having interaction and befriending those around you. These are people you can count on to share ideas with, create products, and provide bigger and better services that will take your business to the next level.
So what are some ways you can build rapport with those in your target market?
Share, share, share. (Everything I ever needed to know I learned in kindergarten?!) The more you give, the more you will receive. If this seems a little backwards, you’re wrong. In this business, it’s all about how much valuable information you can give away. Once people see that you are a reliable source of epic content, they will genuinely want to know more and learn more from you. Many “customers for life” are created this way.
Another way is to write FOR your audience. What problems do they have that you can solve? What do they want to hear about? If you keep this in mind each time you will never have a problem reaching those you want to help and in turn, getting them to buy from you over and over again.
In a sense our lives and the success we experience depend on the people with whom we know and associate. Building solid relationships with the people you come in contact with can launch your business to places you never dreamed. You will also be creating lifelong friendships that will be worth more than any amount of money. The key is to be yourself, and let your unique personality shine through to those you want to reach.