The 2014 FIFA World Cup tournament doesn’t start for another 295 days and only 5 of the 32 national teams who will contest the world’s biggest sporting event have qualified but tickets for the 64 games go on sale on Tuesday, August 20, 2013. Details of the sales process were discussed at a special meeting on August 19 led by FIFA’s Director of Marketing Thierry Weil.
Tickets for each game will be made available in one of four categories. International soccer fans will be eligible to purchase tickets in one of three classes while the fourth class is reserved for Brazilian residents. Ticket prices start at $90 for the group-stage matches in category 3, apart from the opening match, which costs $220. Other categories in the group phases are priced as follows: Category 2 tickets cost $135 while category 1 will be $175.
Prices go up for all subsequent rounds with the final costing between $440 and $990 dependent upon the price category selected.
Ensuring that local fans get to enjoy the world’s greatest sports spectacle, Brazilian residents can pay as little as $15 for the group matches. In total, about three million tickets will be available for fans to purchase during the sales phase.
The virtual ticket booth opens on August 20, 2013 at 12 p.m. Central European Time (6 a.m. Eastern Standard Time in the United States) and, during this first phase of ticket sales, will remain open until October 10, 2013. At the end of that time, if the number of applications received per match and category exceeds the number of available tickets, a random selection (lottery) draw will take place to determine the successful applicants for the over-subscribed matches or categories.
If you’ve not yet made your plans for Brazil, don’t worry there is no benefit to submitting an application earlier in the first phase as decisions about ticket sales won’t be made until after the first phase is complete on October 10, 2013.
There are a number of ways in which you can order tickets. For example if you want to follow one specific team you can order tickets on that basis despite not knowing if your team will qualify. Similarly you can purchase tickets on the basis of a specific venue
FIFA’s Director of Marketing Thierry Weil, who is responsible for ticket sales, speculated about the demand for the tickets in the August 19 meeting, “…speaking about predictions and expectations for sales is always complicated,” Weil said. “Personally, I imagine we will face demand similar to that seen in Germany in 2006, when there were, on average, seven applicants for each ticket,” he said. “But each situation is very specific. In South Africa in 2010, for instance, we sold 1.9 million tickets but the bulk of those were sold during the tournament, just before games, as culturally that’s how tickets are bought there.”
Should fans have any issues or questions about the process they can go to the 2014 FIFA World Cup Ticketing Fan Guide for answers.
So far five teams have qualified for the finals in Brazil. Brazil have qualified as hosts while Australia, Iran, South Korea and Japan have won their qualification tournaments to guarantee their participation. The remaining teams will not be known until late in November. The 2014 FIFA World Cup will be played between June 12 and July 13, 2014 at 12 separate facilities all over Brazil.