Boom Startup held its Boom Demo Day in Park City, UT at the iconic Egyptian Theater on Wednesday, August 28 in the afternoon. These events give investors the opportunity to view early stage startups after they have been mentored for several months and most have already signed contracts and have developed revenue.
This year Boom Startup divided its team north in Salt Lake City and south near Provo to better serve both the startups and their mentors. Most of the startup companies that Boom Startup mentors are technology firms.
This year there were eleven Salt Lake City – Provo startups that presented to us for approximately 10-15 minutes each. If you are an investor you may go to Boom Startup at www.boomstartup.com/boom2013 to learn more.
In my review, I will provide some of the information that Boom Startup provided the investors and my own comments.
First up was Symptom.ly. (http://www.symptom.ly/ ) “It is a clinically validated symptom tracking platform used by insurers, care providers, and patients to reduce the affects (sic) of chronic illnesses including asthma, COPD, and diabetes. Our first product, eAsthma Tracker, has been proven to reduce hospital re-admissions to 2.3%.”
It is easy to see why Boom Startup selected Symptom.ly as one of its mentored companies because its technology has already been proven; and with the Affordable Healthcare Act gives providers a reason to implement it. This technology is available on mobile devices and may be used to contact patients to suggest doctor visits and preventing worsening symptoms with the need for hospitalization.
Vicci was the next company (http://iamvicci.com). “Vicci allows fans to immortalize live events. We do this by providing a digital merchandise booth in the hands of every fan. Whether it is at a concert, a musical, or sporting events, Vicci empowers companies to reach their customers in the very moment they’re most likely to buy.”
This is a very interesting concept – grab the buyer while they are most excited to buy. It is based on the fact that most purchases of this type are emotional. Therefore, selling merchandise while customers are enjoying the performance in their seats, stands or even standing at a sporting event grabs them while they are most likely to buy. Investors will be wise to take a hard look at this company if it fits their investing model.
MAPITTRACKIT was next to present (http://mapittrackit.com/). “Map It Track It solves the inability of businesses to report and track their people’s efforts. We are a real time, location based, tracking, reporting and intelligence gathering mobile application in the multi-billion dollar political, environmental, and door-to-door canvassing arena”
This application is very interesting because it “learns” as users canvas neighborhoods. After so many uses at some point in the future it may be able to predict the true potential customers on the street. Fellow door-to-door sales people may see each other’s successes and drive the competitive edge sales professionals should have. Additionally, the sales manager may track each sales person’s activity and provide opportunities for training. I have already forwarded the information to a client for their use.
One Spot Shoppe (http://www.onespotshoppe.com/ ) “has combined the inventories of retailers such as Nordstrom and developed proprietary ‘smart identification’ algorithms. Now OSS is poised to offer the first truly powerful retail search to the multi-billion dollar, high-pain markets of online swimwear, footwear, bridal, and more.”
They may be poised but they are not ready to sell. Their website just has a landing page with the name of the company on it. The concept looks interesting. We’ll have to wait and see how the concept is executed. They claim to have had their 10,000th visitor last month, not sure where they are counting.
TUTE Genomics (http://www.tutegenomics.com/#0) “The cost of genome sequencing is dropping rapidly and we are in the middle of a genomics revolution that is transforming medicine. TUTE Genomics is opening a new door for personalized medicine with cloud-based software that allows healthcare providers to analyze human genomes for health and science.”
This company has a truly exciting potential future. Imagine a time in the near future where doctors would be able to prescribe exact amounts of the correct medicine to cure illness in an individual based on their genomes and specific conditions instead of the universal “take a tablespoon of this medicine once every 4 hours”. TUTE Genomics utilizes Big Data to be a potential game changer for our health.
Made with Studio (http://www.madewithstudio.com/) “Studio is the first social design platform for mobile. It allows users to create, share & ‘reuse’ designs. Combining the best mobile design software with the power of social co-creation increases the average mobile user’s ability to create & share meaningful artwork. Studio is available on iTunes.”
Obviously Studio is on to something. They were recommended on the iTunes site after only 10 days! They are a free app and make their money by selling design packs. Could be a great way for retailers to get their trademarks into the common person’s photos and art.
Screenie (http://screenie.com/) “Screenie makes the hiring process more efficient for fast growing companies. Our software sources, auto-screens, and collects video & audio interviews from candidates. We then present only the best candidates to companies so they can make fast, effective hiring decisions.”
This is an area where I am an expert. Screenie should do well initially because the potential clients want easy in the recruiting process. The difficulty occurs because this solution only works when candidates follow their entire process without contact with a person from the company. Since companies have conditioned candidates that they submit to these processes and generally never hear personally from the company, technology solutions have a reputation as being black holes. On the other hand, with 26 million Americans out of work (BLS Table U6) there will certainly be desperate candidates who will post and pray. Do you believe for a nanosecond that a passive candidate would submit to this process without a personal contact first? Not likely.
CitizenDish (http://signup.citizendish.com/) “is a complete cloud-based platform that allows customers to easily create interactive digital brochures, newsletters, landing pages, share them via social networks and email and then measure customer engagement. We create meaningful engagement for our customers.”
Obviously an early stage startup because the beta version is not yet up on the website. Is anyone else concerned when a marketing company has a run on sentence in their description? Currently CitizenDish has partnerships in place with some real estate brokers. Their metrics and analytics in their content management software should allow companies to tweak their message to get the greatest benefit.
PanX (http://www.panxsolutions.com/) “PanX had developed (sic) leading-edge indoor tracking technology with integrated software solutions for hotels, hospitals, schools, and more.”
PanX technology may be a good match for a company where I was on the mentor team for Wayne Brown Institute. GPS is great for outdoors. PanX is great for indoors. It has been sold to hospitals to track nurses and patients inside the building. They use what they describe as a mesh network and a dongle that people wear. If it could be made smaller to wear on badges or as a mobile app, the usage would probably multiply – still interesting.
Pivitr (https://pivitr.com/) “Pivitr combines the power of crowdfunding with the flexibility of online retail to create a solution tailored to designers and companies that sell physical products.”
Pivitr is an interesting way to eliminate risk in product introduction. The question is the execution of the concept. i.e. may products be successfully sold and Then manufactured? We’ll see.
ISQ (www.isqk12.com) “ISQ is the maker of edPULSE, which helps K12 school administrators and teachers create the ideal conditions for student learning. ISQ has 7 district clients and has generated $115K revenue to date.
The ISQ website was not up when I published this article. It is hard to say if this software will work. We certainly need some metrics to improve the performance of our schools.
Boom Startup did a great job with this mentorship and introduction of early stage startups for the investors and other interested parties in this Boom Demo Day.