The New York-based public relations agency, Big Picture Media, recently opened an office in Philadelphia. Senior Executive Publicist, Rachel Miller, was handpicked by founder Dayna Ghiraldi to run the new office.
“I am going on 5 years working at Big Picture Media and I’m overwhelmed with excitement at seeing how the company has grown so much in such a short amount of time,” Rachel expressed. “It was amazing watching us go from a one room office in NYC to a beautiful office overlooking the Empire State Building to additional locations in Los Angeles and Philadelphia! I’m very proud to have been around to witness all the great things that have happened and to know that Big Picture Media will only continue to grow from here!”
It was only natural that Miller was chosen to head the operations out of the Philadelphia office given her strong ties to the city. “I graduated from Drexel University’s Music Industry Program and I have a number of friends and peers in the music scene in Philly,” Rachel informed. “Besides, a lot of the bands on my roster were actually Philly based.
When she was little, Rachel hit her head on a stereo plug and it left a mark. From that moment on, her mother knew that she would one day work in the music industry.
Rachel’s earliest musical memory is seeing Hootie & the Blowfish with her parents at a hole-in-the-wall venue in Maine. However, Miller credits Something Corporate as the “one band that paved my way to the music industry.”
To date, the publicist’s most exciting music moments have been helping Ben Gibbard (Death Cab for Cutie) with his solo release, “Former Lives,” and meeting Zooey Deschanel at the Sundance Film Festival.
“Music publicity has definitely changed . . . along with the rest of the industry!” Miller informed. “These days, there are a only a handful of actual print magazines out there for bands to get coverage in. The internet and blogs have really taken over the world of PR. This is not really a bad thing since print magazines will eventually be thrown out, but a feature secured on a website will live on!”
In closing, Rachel noted that publicity is very time consuming and hard for a band to do on their own. But she warned it is not a task that should be neglected or placed lower on the priority list. “Publicity is one of the most important parts of the puzzle. A band definitely needs to have that piece in place if they expect to grow.”
You can reach Rachel at: firstname.lastname@example.org.
For more information on Big Picture Media, visit: www.BigPictureMediaOnline.com.