Baby boomers frequently use coupons when they shop to save money. Whether they clip coupons, collect direct mail coupons or use smart phone discount apps, boomers are cashing in on coupons for everything from groceries, sundries, dining out and household goods to clothes, home improvement products and automobiles. Boomers shop with coupons to stretch household budgets.
Coupons give boomers the opportunity to save dollars on a host of purchases. When most people think of coupons they think of groceries, but in today’s market coupons are used as incentives for an array of diverse products and services. They enable people to save money and, when combined with items already on sale, coupons reap substantial savings.
Baby boomers are ‘high users’ of coupons. According to Grandparents.com, ‘93.8 percent of baby boomers age 45-54 use coupons and 94.7 percent of those age 55-64 shop with them.’ Boomers use coupons with the goal of putting every penny they can toward retirement. In addition, many boomers use them to help support adult children and grandchildren who live with them.
Businesses have responded to this popular baby boomer trend by expanding the versatility of coupons. While most boomers still use them for groceries, coupons are also offered by:
- drug stores;
- garden centers;
- discount stores;
- department stores;
- automotive services; and
- other businesses.
Coupons attract customers, and customers save money, so everyone wins with coupons.
Today, boomers can find coupons everywhere:
- direct mail flyers;
- store shelves;
- actual products;
- back of store register receipts;
- manufacturer websites; and
- via email.
Today, many stores offer special shopper cards which include coupon mailings. But 51 percent of all Americans, larly baby boomers, still use newspapers and magazines as their primary coupon source for coupons, according to Nielson.com Direct mail is the preference of 39 percent while 16 percent turn to websites for coupons.
Digital coupons are also popular with baby boomers and a number of local grocery stores and other businesses now offer them, usually on a weekly basis. Baby boomers create online accounts with stores and click on digital coupons for desired products. The store’s frequent shopper card electronically records the coupons at checkout. But digital coupons usually expire within a week’s time so boomers need to constantly update their digital requests.
In the future, a baby boomer’s use of coupons is expected to grow. Boomers look for bargains to try and save money. Coupons add up in savings to enhance baby boomer budgets.