To become a box office hit, an animated film has to touch hearts, be visually stunning- and be released without competition on the horizon.
“Turbo” did not do as well as DreamWorks expected. It had a good plot-line though: A snail who wishes to be faster and suddenly he is caught in a situation that transforms him into a speedy shell.
Unfortunately the film made only 21.3 million its first week.
Could it be that people don’t care for snails? Was it not visually stunning?
Turbo arrived at a time when “The Croods” and “Despicable Me 2” were already on the scene and making beaucoup money. Yet the magic of animation could be gobbled up by soon to be released animations.
Classic Disney films like “The Lion King”, made a whopping $422 million and more in domestic lifetime earnings[Source]
The reason The Lion King was such a hit back in 1994 is that it had the ingredients for a classic: well told, visually stunning, emotionally evoking, and produced by Walt Disney Pictures. It arrived during a time where movie tickets on average were about $4.08(“The Year 1994 from People History”, 2013)
Interesting animation stats so far:
- Rise of the Guardians(2012) flopped, causing layoffs.
- The Croods(2013) made more than Turbo, by more than half
- DreamWork’s Turbo made only 21.3 million in its opening week
- Despicable Me 2 took in 750 million(2013-released two weeks before Turbo)
- 13 animated movies planned for 2014
- 75 animations have been produced since 2008(“Are Hollywood Studios Cranking Out Too Many Animated Films” , 2013)
Animation is not going anywhere and this is clear from the numbers. However if these big production companies want to beat out the competition, they may want to work on releasing their films after a slump in animation fever or at least weave a really good story everyone has no choice but to fall in love with.
Producers- remember The Lion King.
Turbo is a 2013 American 3D computer-animated comedy sports film produced by DreamWorks Animation and distributed by 20th Century Fox. It is based on an original idea by David Soren, who also directed the film. The film features an ordinary garden snail whose dream to become the fastest snail in the world comes true. The film was released on July 17, 2013.
Turbo did not bring in as much as DreamWorks hoped maybe the series or international sales will be a boost?
The Croods is a 2013 American 3D computer-animated adventure comedy film produced by DreamWorks Animation and distributed by 20th Century Fox. It features the voices of Nicolas Cage, Emma Stone, Ryan Reynolds, Catherine Keener, Clark Duke, and Cloris Leachman. The film is set in a fictional prehistoric Pliocene era known as The Croodaceous, a period which contains fantastical creatures, when a man’s position as a “Leader of the Hunt” is threatened by the arrival of a prehistoric genius who comes up with revolutionary new inventions, like fire, as they trek through a dangerous but exotic land in search of a new home.
The Croods was a silver lining for DreamWorks the beginning of this year.
Monsters University is a 2013 American 3D computer-animated comedy film produced by Pixar Animation Studios and released by Walt Disney Pictures Dan Scanlon is the director and Kori Rae is the producer. It is the fourteenth film produced by Pixar and a prequel to 2001’s Monsters, Inc., marking the first time Pixar has made a prequel film.
Monsters University made 658 million dollars. Very popular film.
Despicable Me 2
Despicable Me 2 is a 2013 American 3D computer-animated comedy film and the sequel to the 2010 animated film Despicable Me. Produced by Illumination Entertainment and distributed by Universal Pictures, both films are directed by Pierre Coffin and Chris Renaud, and written by Cinco Paul and Ken Daurio. It is the first film by Illumination Entertainment to be a sequel.
Despicable Me 2 brought in 750 million. We adore villains who save the world.