Advertising and promoting a pet service business will help it to get established and growing. The basics, type of services and rates were discussed in previous articles. There are more avenues of communications available today than ever before use them all business cards, flyers, newspaper ads, radio commercials and more importantly, the electronic media.
As mentioned in the previous the article, start your business by caring for your friends’ pets. Once you have established a good business relationship with them ask for written recommendations. This will confirm your expertise as an animal professional.
Business cards are essential. They need to have the name of your business, contact information, a pertinent logo, and a motto or catch phrase summarizing your business, such as “full service pet care.” Whenever you meet people, hand them a business card. Drop a stack at veterinary clinics, dog training facilities, pet stores, etc.
Flyers are inexpensive and can be posted on supermarket and retail store bulletin boards. They should have the same information as the business card with more detail and some promotion, like start-up sale: two visits one price and add some of the recommendation comments.
Newspaper ads are always good especially in the free publications that are found in restaurants and grocery stores. People read them while relaxing or having lunch so these ads have a good chance of being read.
Radio ads are expensive so if you do pay for a radio commercial, make sure that it will air during the rush hour periods. There is no better audience than one that is captive in their cars.
Today there is the Internet with cell phone and a variety of computers that can access The Web anywhere and at any time. Be sure to design your website that reflects your business. It is important that the meta tags, a code that allows Internet search to find your site, are written so that there is maximum availability. Also put the business name, location and contact information in the heading so that every page has this essential information at hand.
In Milwaukee contact animal service professionals like Milwaukee Pet Services and Central Bark Doggy Day Care for information regarding how they got their name out to the public and what they do as continuing advertising and promotion in the Milwaukee area.
Starting a pet service business will take time, planning and perseverance. Though it is a lot of hard work it is fun, provides healthy exercise for all and is essential in a large city like Milwaukee.