This list covers 50 of the world’s largest advertising agencies, ordered alphabetically, as estimated by agency revenues. The basic premise for inclusion on this list is companies that create advertising material; and they place it – or turn it over for placement to a media buying service – to various dissemination mediums (“media”), such as television, newspapers, magazines, radio, and the Internet. They may also produce traditional direct marketing materials (“Direct Mail” in the sense of historically nationalized Postal Services, i.e., USPS, Royal Mail; Deutsche Post AG; etc). Typically, the largest agencies place their own media; although a few creative-only agencies made this list.
A few major US advertising agencies include units of Interpublic and Omnicom; leading companies based outside the US include Dentsu and Hakuhodo DY Holdings (Japan), Publicis (France), and WPP (Ireland). Omnicom & Publicis Groupe recently announced a “merger of equals” [LINK].
We’ll kick off our list with these 5 ad agency companies:
- Acquity Group
- Acxiom Corp.
- Alliance Data Systems
Acquity Group is a leading brand eCommerce and digital marketing firm that helps global brands create award-winning digital experiences. For more information, visit their website here.
Acxiom’s data and technology transform marketing experiences to manage audiences, personalize customer experiences and create profitable customer relationships. Click HERE to learn more at their website.
Alliance Data Systems
Alliance Data is “a leading provider of marketing, loyalty, and credit solutions that uses the power of data to achieve results for our clients. Together, our three lines of business manage more than 100 MILLION consumer relationships for some of the world’s leading brands.” WEBSITE
Aimia is a global leader in loyalty management,. building and operating loyalty programs internally and for some of the world’s largest brands. As detailed on their website, “In the fall of 2011, Groupe Aeroplan started to conduct business under the new brand name Aimia. While the names and brand identities of our consumer facing brands Aeroplan in Canada, Nectar in Chile, Italy and the UK, Air Miles Middle East and Club Premier in Mexico remain unchanged, our current business-to-business brands LMG I&C and Carlson Marketing will now operate under our new identity Aimia.” [LINK]
ADK provides advertising, marketing, public relations, and publishing services. Based in Toshima-ku, Tokyo. It is sometimes called Anime Densetsu no Kaitakusha and is Japan’s third largest advertising agency, after Dentsu and Hakuhodo. WEBSITE (English)